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Brand tracking Consulmark


In an increasingly competitive market it is vital to know how to communicate well with our clients and, to that end, it is necessary to assess the way in which we do it.

ONSULMARK BRAND TRACKING measures the impact and efficacy of investment on a specific brand in an evolutionary manner, allowing one to perceive which are the most effective communication solutions. More specifically, it assesses:

  • Notoriety
  • Advertising recall
  • Message
  • Brand image
  • Purchasing habits
  • Efficacy of investment
  • Price

The client will also have access to the interactive data processing system, Best Hawk, which provides the client with the following features:

  • Easy navigation
  • Management of the study in a single structure
  • Questionnaire organisation
  • Optimised database
  • Speed
  • Customised tabulations

MEASURES THE IMPACT AND EFFICACY OF INVESTMENT ON THE BRAND IN AN EVOLUTIONARY MANNER, ALLOWING ONE TO UNDERSTAND WHICH ARE THE MOST EFFECTIVE COMMUNICATION SOLUTIONS