More important than measuring ROI at any given time is understanding if our brand has sufficient value to grow sustainably, generating increasing revenues over time.
METRIQUITY is an evaluation matrix of brand equity (intrinsic value of a brand that grants it specific advantages in competitive terms), based on what the consumer thinks.
“Brands” are assets whose value is derived mainly from the perception people have of them. Therefore, METRIQUITY incorporates mainly dimension perceptions rather than behavioural or product specific dimensions. Assessment covers five dimensions:comportamentais ou especificas do produto. São cinco, as dimensões avaliadas, a saber:
- Perceived performance
- Perceived value
SUSTAINABLE GROWTH OF YOUR BRAND